Here's something that most people don't know. The Beer Store does not set its prices, they are based on what the breweries tell them. If a brewery wants to lower or raise their price, or put it on sale, then that is what happens. Also, I don't what the liquor tax in Quebec is but in Ontario it's 10%, so that a total of 23% taxes untop of the base price of the beer. Again most people don't know this, becuase in Ontario the price listed for alcholic beverages sold in a retail store is the total price including taxes.