Seriously.  It's not as if Rogers has a lock down on the entire wireless market.  They just happen to be the only major provider that uses the technology required for the most popular phone.  Ok, so Rogers hikes up the price of the plan? It's called supply and demand.  You could say that the other providers are just as greedy, because they choose to use CDMA technology, which means that you have to buy your phones from them and not from a third party. 

You're not obligated to use Rogers, and I don't know about you, but I consider the iPhone to be something of a luxury item.  Complaining that an iPhone is so expensive is like complaining that a Ferrari is so expensive.  Maybe you should just get a Honda Civic.