One of the big pieces of misinformation that keeps being repeated on
this site is that AT&T offers unlimited data with the iPhone. That is 100%
completely false. Their 'unlimited' data plan has a cap of 5 gigs per
month.
There is no such a concept in the corporate world as 'unlimited'. Every product or service must be definable in order to track and forecast sales. That is a fact.
It's similar to the concept of the 'lifetime guarantee'. The lifetime guarantee is 25 years. It's not forever and ever.
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