If items are sold out the 1st day. Consumers have spoken. The price is right and not outrageous.
$199 price tag (even when you add the cancellation fee of $500 for voice and ata), $699 for a smartphone on first day is not bad. Remember how much Palm used to cost? Way more expensive than the $699. How about Blackberry? If I recalled correct they were at $299 to $399 with 3-years contract and WAY worse voice/data plans.
iPhone price is great. 3-years contract... well nothing has changed in this front. $30 for data? HUGE IMPROVEMENT over what we are used to.
Bravo Rogers. You are moving in the right direction.