A good deal should include:
1. At least one "Basic" voice plan starting from $10 a month, to give a chance to the people who don't use their phone often to be able to afford it.
2. No access fee, for every phone company.
3. Family plan options.
4. Flexible options that allow selecting only the features you want.
5. No fee Caller ID. The transmitted signals on each call you make already contain the caller's phone number, so why should you pay extra to unhide it when it's already there?
6. Adequate data plans for web browsing and checking emails, including Unlimited Data plans.
7. The total monthly fee on a minimal (Basic) plan should exceed more than $20 per month for a single user plan, and not more than $30 per month for a family plan for 2 phones, and not more than an additional $10 per extra person in the minimaly featured (Basic) family plan.
8. And at the end, fair pricing on all the services mentioned above for all phone companies.
If you think the prices mentioned above are too low and "rediculous", but believe me, and I promise you they are not too low.
Phone industry and communication technologies are not something new, and all of the required infrastructure is there for a long time, and the phone companies have already grown enough and are the biggest and richest organizations in the world.
They don't pay more than few pennies for the service and the phones don't cost them more than few dollars. They better lose the greed and make millions instead of billions, grow a bit slower and allow people to have a better service.
