Seriously ... everyone should boycott and stand in front of all rogers stores with signs. I also believe that even if Rogers gives in, everyone should still dump them and refuse to use the iphone with them. Teach them a lesson and send a message to all other companies who think they can rip off consumers. put Rogers out of business. Then contact the government and CRTC and demand why they allowed a monopoly. Keep note too that contracts were meant for phone subsidies but if we are buying the phone full price there should not be a contract then. In addition to this, we need to enforce the system access fee to be eliminated -- isn't there a class action suit on this?