What are you talking about? Why do people keep on mixing the consumer outrage on DATA rate with VOICE/ADD-ON rates?
On the DATA front, we've won someting comparable and reasonable.
As far as VOICE goes, lol, good luck, nothing will be changed in the short term until more competitions kick in.
If you don't like the $30/month for 6GB data plan, don't bother with iPhone. You are no worse/better off than what you have already been paying on your Cellphone without data capabilities.