Shit, if I were rogers I'd be gouging too, why not, there's so many glossy eyed fools ready and willing to pay these prices. All that flashy advertising has everyone hypnotized, The iphone has become a monolith for which many are already bowing to (it's a fucking piece of computer hardware - not a new born baby. If your really not happy with the new rates then I suggest getting another pda, or perhaps wait a year and the prices will come down once apple and roger's realizes that they've set the prices to high. And wait don't forget the pre g3 versions pretty much flopped, and it's only been a year, unstable services and all those little extra charges thrown in here and there... there's lotsa folks out there trying to sell there old iphones- take that into account - also take into account that this technology is still new and will be full of bugs - so again wait a year or so until they've really worked out all the kinks... it's pretty simple if you buy this damn thing your only perpetuating the gouging tactics. Seriously, do the cost's really support the services they provide? I don't think so.  These corporations are sucking us dry and we keep letting them. Do us all a favor wait a year or so... even if the prices come down, the less they can get now means the less they will charge us in the future... make them make it reasonable, make them abide by our rules not there's/ They have no interest in our quality of life, they don't give a care at all, so why should we support them and the ridiculous regime. Let's stop being stupid americans - get a life say ef u to the man and move in your own direction.